Rosy Soil
Assembly Line
Rosy Soil Raises $3.6 Million to Create Gardening Soil From Captured CO2
Rosy Soil, a sustainable soil company created to offset the negative environmental impact of producing traditional peat-based potting mixes announces the closing of a $3.6 million seed round. The funding will fuel the company’s mission to transform the horticulture industry by creating high-performance soils that capture CO2.
Founded in 2022, Rosy Soil has rapidly expanded its reach, scaling direct-to-consumer, and partnering with major retailers like Target, as well as hundreds of independent plant shops and nurseries across the United States. The company’s innovative approach to soil science has garnered significant attention, with a dedicated team of researchers, PhD advisors, and an in-house soil lab conducting hundreds of plant trials.
With the new funding, Rosy Soil will accelerate its product development efforts, expand its retail footprint, and grow its team of talented individuals. Rosy Soil’s investors include Draper Associates, Superorganism, Climate Capital, and Boost VC. Rosy Soil is also backed by Seth Goldman, co-founder of Honest Tea, Brandin Cohen, founder of LiquidIV and Ben Chesler, co-founder of Imperfect Foods.