Pathbreaker Ventures
Assembly Line
First Bite emerges from stealth to help food manufacturers navigate ‘antiquated’ foodservice channel
First Bite—a startup led by ex-Impossible Foods executive Reed McCord—has emerged from stealth after raising a $2 million round led by Bread & Butter Ventures to expand a data platform helping food manufacturers maximize foodservice sales. The round, supported by Leadout Capital and Pathbreaker Ventures, will help McCord and his team address a problem he identified early on at Impossible Foods: a lack of data and transparency in the foodservice channel.
A software as a service (SaaS) platform, First Bite uses online menus, reviews, social media data, location data, demographic data, contact data, and other publicly available information to provide market data on every restaurant location in the country; it is now expanding coverage to retail and non-commercial segments such as schools and hospitals.