GrowUp
Assembly Line
GrowUp, the UK’s best-selling vertical farm, receives £38 million investment from Generate Capital to produce locally grown, pesticide-free greens
Generate Capital, a leading sustainable infrastructure investment and operating company, and GrowUp, the UK’s best-selling vertical farm, announced a £38 million investment to meet growing demand for GrowUp’s popular ready-to-eat salads.
Generate Capital’s investment will help expand capacity at GrowUp’s Kent vertical farm, accelerate GrowUp’s leadership of the UK salad category, support the Unbeleafable and Fresh Leaf Co. brands, drive R&D at GrowUp’s Leaf Lab site in Cambridge, and increase GrowUp’s influence as a certified B Corp.
This funding extends Generate Capital’s existing partnership with GrowUp, following an initial financing in 2021 that enabled GrowUp to prove its energy-efficient growing system and start converting a five-acre brownfield site into the equivalent of 1,000 acres of grade 1 farmland in Kent. GrowUp is the first vertical farm to have supplied branded, bagged salads to the country’s largest supermarket chain, Tesco, and to Iceland, SPAR, as well as other major food service customers.