GenLogs
Assembly Line
GenLogs Industry-First Freight Tracking
Freight brokers face two significant challenges when moving freight by truck: fragmentation and fraud. Trucking is one of the most fragmented industries in the U.S., with millions of trucks crisscrossing the nation’s highways daily. Securing the right truck at the right time remains a legacy problem, exacerbated in recent years by the sharp rise in fraud and theft from posting loads on public load boards.
Virginia-based GenLogs is tackling both issues by developing a nationwide network of roadside sensors that passively collect data on truck movements and extract key details, such as the U.S. Department of Transportation (USDOT) and motor carrier (MC) numbers, as well as the equipment types and logos – all in real-time. This approach provides comprehensive, end-to-end visibility of trucks without the need for hardware installation, device integration, or an app. The data is available via a user interface or ingestible via API for access in a freight broker’s transportation management system (TMS).
Investors see the significant impact GenLogs can have on the U.S. supply chain. In April, GenLogs closed a seed round led by Autotech Ventures and Steel Atlas with participation from Venture53, TitletownTech, Plug and Play Ventures, BBQ Capital, ASC Ventures, and JHH Ventures. GenLogs has raised more than $6 million and plans to use this funding to expand its sensor network and a suite of computer vision models to provide customers with an omniscient view of the transportation industry.