El Al
Assembly Line
How Data Keeps El Al Israel Airlines Airborne
So whenever someone came with a new data model or a new way of presenting his improvement, thanks to the data, my role was to just maintain that I should keep feeding him with more and more relevant products for him to get better, for her to get better. And it practically like a train that started… I was the one trying to push this train, but once it started to roll, everybody wanted to get on the train. And on top of that, I started to create a culture of self service and we called it a data literacy program. And by that we understood that in order to grow exponentially, I know as a term being used now in the COVID aspect, but to grow exponentially with using the data, we had to come up with a training program for the business analysts to make them better, to make them good users of the BI products.
And by that, we could focus on things that only we can, and they can focus on analytics, they can focus on examining the data, preparing data and the right relevant sources for them and of course getting the insights. And by that, by having this data literacy program and even someone to lead this program, our head of data literacy, which was a unique part or unique role in Israel, we could easily work with a thousand customers, internal customers on making them better according to the goals that they set up. For example, I called… Let’s talk about SQL. So red level of SQL is someone who just knows how to write, I don’t know, select on tables and do nothing, well, just get a table. Yellow would be someone who can join tables and do something on top of that, like complicated work loads and someone who’s green in SQL is someone who knows how to write procedures and really knows how to work in difficult means of SQL.