Ecore
Assembly Line
Ecore Secures Strategic Investment from General Atlantic’s BeyondNetZero Fund to Accelerate Circularity and Net-Zero Initiatives
Ecore International, a global leader in circularity, transforming reclaimed rubber materials into innovative, high-performance products that drive sustainability and reduce environmental impact, announced it has received a minority growth investment from General Atlantic, a leading global growth investor, through the firm’s BeyondNetZero climate growth fund. Ecore will leverage this capital and strategic partnership to support continued organic and inorganic growth initiatives, strengthen core operational and technology infrastructure, and accelerate the execution of its industry-leading circularity and net-zero strategies.
For more than 150 years, Ecore has built a pioneering circular business model that transforms used tires into rubber surfacing and flooring applications. Through its hallmark TRUcircularity program, Ecore then reclaims its own products and re-purposes them back into surfacing applications, creating a continuous cycle of rubber usage, thereby preventing rubber waste from entering landfills.
A leader in rubber circularity, Ecore reclaims more than 430 million pounds of waste rubber, avoids 9.5 million pounds of CO2 emissions annually and operates UL-certified zero waste plants. Ecore boasts more than 1,500 different products in its portfolio, including high-performance flooring with Floorscore certifications and EPDs, IPEMA-certified pour-in-place playgrounds, and athletic tracks and fields. Ecore was recently honored as a finalist in the U.S. Chamber of Commerce Foundation’s 2024 Citizens Awards for The Best Sustainability Program, recognizing its long-standing commitment to sustainability and its pursuit of a planet free from rubber waste.